Investor Charter – IA

A. Vision and Mission Statements for Investors

Vision

Invest with knowledge & safety.

Mission

Every investor should be able to invest in right investment products based on their needs, manage and monitor them to meet their goals, access reports and enjoy financial wellness.

B. Details of Business Transacted by the Investment Adviser

To enter into an agreement with the client providing all details including fee details, aspects of Conflict of interest disclosure and maintaining confidentiality of information.
To do a proper and unbiased risk – profiling and suitability assessment of the client.
To conduct audit annually.
To disclose the status of complaints on its website.
To disclose the name, proprietor name, type of registration, registration number, validity, complete address with telephone numbers and associated SEBI Office details (i.e. Head office/ regional/ local Office) on its website.
To employ only qualified and certified employees.
To deal with clients only from official number
To maintain records of interactions, with all clients including prospective clients (prior to onboarding), where any conversation related to advice has taken place.
To ensure that all advertisements are in adherence to the provisions of the Advertisement Code for Investment Advisers
Not to discriminate in terms of services provided, among clients opting for same/similar products/services offered by investment adviser.

C. Details of Services Provided to Investors

Onboarding of Clients

Sharing of agreement copy
Completing KYC of clients

Disclosure to Clients

To provide full disclosure about its business, affiliations, compensation in the agreement.
To not access client’s accounts or holdings for offering advice.
To disclose the risk profile to the client.
To disclose any conflict of interest of the investment advisory activities with any other activities of the investment adviser.
To disclose the extent of use of Artificial Intelligence tools in providing investment advisory services.

Additional Services

To provide investment advice to the client based on the risk-profiling of the clients and suitability of the client.
To treat all advisory clients with honesty and integrity.
To make adequate disclosure to the investor of all material facts such as risks, obligations, costs, etc. relating to the products or securities advised by the adviser.
To provide clear guidance and adequate caution notice to clients when providing investment advice for dealing in complex and high-risk financial products/services.
To ensure confidentiality of information shared by clients unless such information is required to be provided in furtherance of discharging legal obligations or a client has provided specific consent to share such information.
To disclose the timelines for the various services provided by the investment adviser to clients and ensure adherence to the said timelines.

D. Details of Grievance Redressal Mechanism

Filing Complaints with Investment Adviser
In case of any grievance / complaint, an investor may approach the concerned Investment Adviser who shall strive to redress the grievance immediately, but not later than 21 days of the receipt of the grievance.
Filing Complaints on SCORES or with IAASB
SCORES 2.0 – Web based centralized grievance redressal system of SEBI

Website: https://scores.sebi.gov.in

Two level review process:
- First review done by designated body (IAASB)
- Second review done by SEBI
SMARTODR Platform
If not satisfied with the resolution provided by Market Participants, investors can file complaints on SMARTODR platform for resolution through online conciliation or arbitration.
Physical Complaints

Address:
Office of Investor Assistance and Education
Securities and Exchange Board of India
SEBI Bhavan, Plot No. C4-A, ‘G’ Block
Bandra-Kurla Complex, Bandra (E)
Mumbai – 400 051

E. Rights of Investors

Right to Privacy and Confidentiality
Right to Transparent Practices
Right to fair and Equitable Treatment
Right to Adequate Information
Right to Initial and Continuing Disclosure
- Right to receive information about all the statutory and regulatory disclosures.
Right to Fair & True Advertisement
Right to Awareness about Service Parameters and Turnaround Times
- Right to be informed of the timelines for each service
Right to be Heard and Satisfactory Grievance Redressal
- Right to have timely redressal
Right to Suitability of the Financial Products
Right to Exit from Financial product or service in accordance with the terms of agreement with the investment adviser
Right to receive clear guidance and caution notice when dealing in Complex and High-Risk Financial Products and Services
Additional Rights to vulnerable consumers
- Right to get access to services in a suitable manner even if differently abled
Right to provide feedback on the financial products and services used
Right against coercive, unfair, and one-sided clauses in financial agreements

F. Expectations from the Investors (Responsibilities of Investors)

Do’s

Always deal with SEBI registered Investment Advisers.
Ensure that the Investment Adviser has a valid registration certificate.
Check for SEBI registration number.
Refer to: List of SEBI registered Investment Advisers
Pay only advisory fees to your Investment Adviser. Make payments through banking channels only and maintain duly signed receipts.
You may make payment through Centralised Fee Collection Mechanism (CeFCoM) of IAASB if investment adviser has opted for the mechanism.
Always ask for your risk profiling before accepting investment advice.
Ask all relevant questions and clear your doubts before acting on advice.
Assess the risk–return profile of the investment as well as the liquidity and safety aspects before making investments.
Insist on getting the terms and conditions in writing duly signed and stamped.
Be vigilant in your transactions.
Approach the appropriate authorities for redressal of your doubts / grievances.
Inform SEBI about Investment Advisers offering assured or guaranteed returns.
Always be aware that you have the right to exit the service of an Investment Adviser
Always be aware that you have the right to seek clarifications and clear guidance on advice
Always be aware that you have the right to provide feedback to the Investment Adviser.
Always be aware that you will not be bound by any clause that contravenes regulatory provisions.

Don’ts

Don’t fall for stock tips offered under the pretext of investment advice.
Do not provide funds for investment to the Investment Adviser.
Don’t fall for the promise of indicative or exorbitant or assured returns. Don’t let greed overcome rational investment decisions.
Don’t fall prey to luring advertisements or market rumors.
Avoid doing transactions only on the basis of phone calls or messages from any Investment adviser or its representatives.
Don’t take decisions just because of repeated messages and calls by Investment Advisers.
Do not fall prey to limited period discount or other incentives, gifts, etc. offered by Investment advisers.
Don’t rush into making investments that do not match your risk taking appetite and investment goals.
Do not share login credentials and passwords of your trading, demat or bank accounts with the Investment Adviser.